Spanista » Self Care Rituals, Reflections & Resources for Joyful Living by Ginny Shiverdecker


Ginny Shiverdecker, Spa Wellness Enthusiast, Adventure Seeker and Style Lover is the creator of Spanista. She calls Tampa Bay home when she is not traveling to explore Spa Lifestyle Culture or to provide Brand Marketing Consulting. Her regular ports of call include New York City, Kansas City, and Melbourne, Australia or wherever adventure calls.  

She is known as a dynamic brand builder for blue chip retailers, fashion designers and entertainers in the US and Internationally. Ginny has a gift for infusing brands with relevant meaning to align with the evolving mind and mood of humanity. She embraces innovation as transformative given experiences as a Global Madison Avenue Agency Executive, Corporate Marketing Leader, Consultant, Humanitarian and Entrepreneur. Now she is actively expressing her creative talents as an emerging lifestyle blogger and as founder of two marketing services boutiques – and She recently launched based upon her life long quest to understand how she could realize true wellness and joy as a lifestyle.

Ginny serves on the Board of Directors of The Affordable Housing Foundation in the Developing World, an entity helping build low-cost communities for children and families in need in Africa. And she is a long-standing contributor and member of the The National Retail Federation Marketing Council,

Growing up on Lake Michigan where the seasons have rhythmic impact, the winters can be long for a creative soul who loves sun, sea salt and sand, so after establishing herself in the retail industry as a Design and Marketing Director, Ginny transplanted herself to Florida. This was the first in a series of stepping-stones that brought her to New York City to an Executive Management role working at a world-class agency network for six years before starting her independent consulting firms.

Exploring her blog you will discover Ginny has a unique ‘East meets West’ sensibility that is relaxed, contemporary and romantic. But with a twist of gentle imperfection because to her life is really like that – the quest for perfection is just not as satisfying as making things real, accessible and personal. Art history studies of The Blue Rider Group, French Impressionists, Picasso and Asian Artifacts have become lifelong influences and translate into her work and life. When not in the creative mode she devotes time to nurturing valued relationships. Happily married, her husband, originally from Kansas City, is a technology entrepreneur and founder of Soho Software. They share a love for biographies, classic movies, great barbecue, automobiles, racing, and all types of event sports.


Ginny is available to for press interviews, appearances, speaking engagements, collaboration partnerships and consulting.  She enjoys sharing information so feel free to re-post her content on your blog/website/facebook/pinterest etc, however she asks that you do not use exact posts or concepts unless you credit Ginny with a link that says “Posts/Photos/Concepts by Ginny Shiverdecker for Spanista”. Please send Ginny a link when you put it up, she will be sure tweet it out!

All posts, photos, concepts, themes, styling, recipes, design and illustration on this website are created solely for Spanista blog unless otherwise noted. All content © Spanista, LLC. All rights reserved as a registered trademark of Ginny Shiverdecker. For commercial use, print use, publication and general distribution, please inquire about licensing contact See professional profile on Linked In.

Regarding disclosure of shopping links to brands. For your information, please note Ginny will list Brand and Retail Partnerships and Sponsor links for your convenience. Currently while you may see recommendations and links she is not affiliated with them. An update will be noted here for disclosure to affiliates. However, this could change without notice.

Please see Contact Page to send a message directly to Ginny. Thank you for your interest.